Hotel
July 30, 2025
Nukari
Some places aren’t just visited — they’re remembered by the soul. Such is Jala, a Pueblo Mágico in the heart of Nayarit, where every street tells a story, every landscape invites awe, and every moment reconnects you with something essential.
Amid colonial architecture, living traditions, and the imposing presence of the Ceboruco Volcano, this western Mexican village offers more than tourism: it offers belonging.
In the following lines, we answer the most frequently asked questions about Jala — from the meaning of its name to what makes it a Magical Town. And if, by the end of this journey, you feel the urge to experience it firsthand, we’ll show you how to do so from a retreat that mirrors its very soul: Nukari Quinta Boutique.
Jala was officially named a Pueblo Mágico in 2012 as part of the national program that recognizes Mexican towns with exceptional cultural, historical, and natural heritage. This distinction is not given lightly — it honors destinations that preserve living traditions, significant architecture, and a genuine visitor experience.
Jala’s magic lies in its harmonious balance between past and present. Its cobblestone streets are lined with 19th-century facades, temples tell stories of faith and resilience, and the local community keeps its identity alive through traditions and warmth.
Located at the foot of the Ceboruco Volcano, Jala is an ideal destination for travelers seeking a deeper connection with nature. More than meeting the criteria of a Magical Town, Jala transcends them — inviting you to slow down, observe, and rediscover the beauty of simplicity.
Jala’s story began long before colonization. Its name comes from the Nahuatl words Xali (sand) and Tla (place), meaning “place where sand abounds.” This indigenous root reflects the town’s deep connection to its land and origins.
In pre-Hispanic times, the region was home to the Cora and Tepehuan peoples, whose ancestral knowledge still lives on in art, rituals, and everyday life. With the arrival of the Spanish, Jala became an important agricultural and religious center, strategically located along key western trade routes.
One of its most iconic landmarks is the Lateran Basilica of Our Lady of the Assumption, built between the 19th and 20th centuries. Its neo-Gothic style, carved stonework, and central location make it a symbol of identity and spiritual heritage.
Today, Jala is a place where time seems to pause, yet never stands still. Its story unfolds through its plazas, local narratives, and the way each visitor feels part of something greater, more authentic, and deeply human.
The Pueblo Mágico designation is granted by Mexico’s Secretariat of Tourism (SECTUR) to towns that offer unique experiences through culture, history, and natural beauty. It’s not just about scenic views — it's about preserving local identity and offering genuine hospitality.
Key criteria include:
Jala fulfills all of these and more. From its centuries-old basilica and proximity to the Ceboruco Volcano to its iconic corn festival, regional cuisine, and deep-rooted sense of harmony — it’s a living example of why this distinction matters.
But beyond the official recognition, what truly makes Jala magical is how it makes you feel: welcomed, grounded, inspired. A place where meaning isn’t imposed — it reveals itself.
Jala offers more than tourism — it’s an invitation to reconnect with heritage, nature, and personal well-being. This Pueblo Mágico encourages you to move slowly, observe deeply, and find wonder in small details. Here are some must-see experiences:
In Jala, every activity holds meaning. And every moment, lived with presence, becomes a lasting memory.
Nayarit is one of Mexico’s most culturally rich and geographically diverse states. Its identity is shaped by a blend of coastal beauty, mountain serenity, indigenous roots, and living traditions.
In this mosaic, Jala stands out as the soul of inland Nayarit. Unlike busier destinations like Sayulita or San Blas, Jala offers quiet authenticity — a village that honors its legacy and welcomes you as one of its own.
From the symbolic elote gigante to the sacred silence of the Ceboruco, Jala embodies what makes Nayarit extraordinary: connection to land, warmth of spirit, and an understated, ever-present sense of wonder.
To experience the true face of Nayarit, begin in Jala. Here, every path has a story, every flavor carries memory, and every stay has meaning.
The word Nayarit comes from the Nahuatl “Náayeri,” meaning “son of God who is in the sky and is a guide.” This term was used by the region’s native Cora peoples to refer to their spiritual leader and sacred worldview.
This meaning reveals the profound spiritual essence that still echoes through the land, customs, and daily life of the region. Nayarit is not just a name — it’s a declaration of heritage, reverence, and balance with nature.
In towns like Jala, that legacy lives on — not only in symbols or traditions but in the way the land is walked and cared for. Visitors aren’t just welcomed — they are invited to pause, feel, and touch something deeper: the memory of a people and the spirit of a place.
Nayarit is home to nine official Pueblos Mágicos: Jala, Sayulita, Compostela, Mexcaltitán, Ahuacatlán, Ixtlán del Río, Amatlán de Cañas, San Blas, and Puerto Balleto (Islas Marías). Each one offers something unique — from beach escapes to historical villages and remote islands.
Still, Jala holds a special place. It’s one of the oldest, both in foundation and heritage, and was the first in the state to be named a Pueblo Mágico in 2012.
Unlike more commercial towns, Jala remains serene, intimate, and deeply authentic. There are no crowds, no trends — only living history, majestic nature, and a community that shares its soul generously.
If you wish to live that magic from a place that reflects and protects it, Nukari Quinta Boutique welcomes you in the very heart of the village — a lovingly restored colonial retreat where every detail honors your well-being and every stay feels like a return home.
After discovering what makes Jala so special, one question remains: Where should you stay to truly experience it?
The answer is as welcoming as it is clear: Nukari Quinta Boutique, a boutique hotel in the heart of Jala where history, comfort, and well-being come together.
Staying at Nukari means stepping into a restored historic estate filled with character and serenity. Elegant rooms blend colonial charm with modern comfort. Gardens breathe stillness. Every space invites pause.
Begin your day with volcano-view meditation. Indulge in a massage crafted from local botanicals. Dine under the colors of a Nayarit sunset.
Nukari is the only hotel in Jala offering a complete spa, mountain-view rooftop, and personalized experiences designed to mirror the spirit of this Magical Town. Whether you travel as a couple, solo, or with family, you’ll find here a place to rest, reconnect, and feel part of something meaningful.
Book your stay and let each moment at Nukari reconnect you with what matters most: your own inner calm.
Hotel
July 30, 2025
Nukari
Some places aren’t just visited — they’re remembered by the soul. Such is Jala, a Pueblo Mágico in the heart of Nayarit, where every street tells a story, every landscape invites awe, and every moment reconnects you with something essential.
Amid colonial architecture, living traditions, and the imposing presence of the Ceboruco Volcano, this western Mexican village offers more than tourism: it offers belonging.
In the following lines, we answer the most frequently asked questions about Jala — from the meaning of its name to what makes it a Magical Town. And if, by the end of this journey, you feel the urge to experience it firsthand, we’ll show you how to do so from a retreat that mirrors its very soul: Nukari Quinta Boutique.
Jala was officially named a Pueblo Mágico in 2012 as part of the national program that recognizes Mexican towns with exceptional cultural, historical, and natural heritage. This distinction is not given lightly — it honors destinations that preserve living traditions, significant architecture, and a genuine visitor experience.
Jala’s magic lies in its harmonious balance between past and present. Its cobblestone streets are lined with 19th-century facades, temples tell stories of faith and resilience, and the local community keeps its identity alive through traditions and warmth.
Located at the foot of the Ceboruco Volcano, Jala is an ideal destination for travelers seeking a deeper connection with nature. More than meeting the criteria of a Magical Town, Jala transcends them — inviting you to slow down, observe, and rediscover the beauty of simplicity.
Jala’s story began long before colonization. Its name comes from the Nahuatl words Xali (sand) and Tla (place), meaning “place where sand abounds.” This indigenous root reflects the town’s deep connection to its land and origins.
In pre-Hispanic times, the region was home to the Cora and Tepehuan peoples, whose ancestral knowledge still lives on in art, rituals, and everyday life. With the arrival of the Spanish, Jala became an important agricultural and religious center, strategically located along key western trade routes.
One of its most iconic landmarks is the Lateran Basilica of Our Lady of the Assumption, built between the 19th and 20th centuries. Its neo-Gothic style, carved stonework, and central location make it a symbol of identity and spiritual heritage.
Today, Jala is a place where time seems to pause, yet never stands still. Its story unfolds through its plazas, local narratives, and the way each visitor feels part of something greater, more authentic, and deeply human.
The Pueblo Mágico designation is granted by Mexico’s Secretariat of Tourism (SECTUR) to towns that offer unique experiences through culture, history, and natural beauty. It’s not just about scenic views — it's about preserving local identity and offering genuine hospitality.
Key criteria include:
Jala fulfills all of these and more. From its centuries-old basilica and proximity to the Ceboruco Volcano to its iconic corn festival, regional cuisine, and deep-rooted sense of harmony — it’s a living example of why this distinction matters.
But beyond the official recognition, what truly makes Jala magical is how it makes you feel: welcomed, grounded, inspired. A place where meaning isn’t imposed — it reveals itself.
Jala offers more than tourism — it’s an invitation to reconnect with heritage, nature, and personal well-being. This Pueblo Mágico encourages you to move slowly, observe deeply, and find wonder in small details. Here are some must-see experiences:
In Jala, every activity holds meaning. And every moment, lived with presence, becomes a lasting memory.
Nayarit is one of Mexico’s most culturally rich and geographically diverse states. Its identity is shaped by a blend of coastal beauty, mountain serenity, indigenous roots, and living traditions.
In this mosaic, Jala stands out as the soul of inland Nayarit. Unlike busier destinations like Sayulita or San Blas, Jala offers quiet authenticity — a village that honors its legacy and welcomes you as one of its own.
From the symbolic elote gigante to the sacred silence of the Ceboruco, Jala embodies what makes Nayarit extraordinary: connection to land, warmth of spirit, and an understated, ever-present sense of wonder.
To experience the true face of Nayarit, begin in Jala. Here, every path has a story, every flavor carries memory, and every stay has meaning.
The word Nayarit comes from the Nahuatl “Náayeri,” meaning “son of God who is in the sky and is a guide.” This term was used by the region’s native Cora peoples to refer to their spiritual leader and sacred worldview.
This meaning reveals the profound spiritual essence that still echoes through the land, customs, and daily life of the region. Nayarit is not just a name — it’s a declaration of heritage, reverence, and balance with nature.
In towns like Jala, that legacy lives on — not only in symbols or traditions but in the way the land is walked and cared for. Visitors aren’t just welcomed — they are invited to pause, feel, and touch something deeper: the memory of a people and the spirit of a place.
Nayarit is home to nine official Pueblos Mágicos: Jala, Sayulita, Compostela, Mexcaltitán, Ahuacatlán, Ixtlán del Río, Amatlán de Cañas, San Blas, and Puerto Balleto (Islas Marías). Each one offers something unique — from beach escapes to historical villages and remote islands.
Still, Jala holds a special place. It’s one of the oldest, both in foundation and heritage, and was the first in the state to be named a Pueblo Mágico in 2012.
Unlike more commercial towns, Jala remains serene, intimate, and deeply authentic. There are no crowds, no trends — only living history, majestic nature, and a community that shares its soul generously.
If you wish to live that magic from a place that reflects and protects it, Nukari Quinta Boutique welcomes you in the very heart of the village — a lovingly restored colonial retreat where every detail honors your well-being and every stay feels like a return home.
After discovering what makes Jala so special, one question remains: Where should you stay to truly experience it?
The answer is as welcoming as it is clear: Nukari Quinta Boutique, a boutique hotel in the heart of Jala where history, comfort, and well-being come together.
Staying at Nukari means stepping into a restored historic estate filled with character and serenity. Elegant rooms blend colonial charm with modern comfort. Gardens breathe stillness. Every space invites pause.
Begin your day with volcano-view meditation. Indulge in a massage crafted from local botanicals. Dine under the colors of a Nayarit sunset.
Nukari is the only hotel in Jala offering a complete spa, mountain-view rooftop, and personalized experiences designed to mirror the spirit of this Magical Town. Whether you travel as a couple, solo, or with family, you’ll find here a place to rest, reconnect, and feel part of something meaningful.
Book your stay and let each moment at Nukari reconnect you with what matters most: your own inner calm.
